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Amazon Profit & TACOS Calculator
Inputs (green = adjustable)
Product Price
CPC
CVR (%)
Total Sales (#)
% Organic
COGS / unit
FBA Pick/Pack / unit
ACoS = CPC ÷ CVR ÷ Price. CPA = Price × ACoS. FBA referral fee per unit = 8% of Price if Price < $15, otherwise 15%.
Results
ACoS
0.00%
Ad cost of sale
CPA
$0.00
Cost per acquisition
Total Sales ($)
$0.00
= Price × Units
% PPC
0.00%
= 100 − % Organic
PPC Sales ($)
$0.00
= Units × Price × %PPC
Ad Cost ($)
$0.00
= CPA × Units × %PPC
TACOS
0.00%
= Ad Cost ÷ Total Sales ($)
FBA Referral / unit
$0.00
Tiered: 8% if <$15; else 15%
Total COGS ($)
$0.00
= Units × (COGS + Referral + Pick/Pack)
Net Profit ($)
$0.00
= Revenue − Total COGS − Ad Cost
Profit Margin
0.00%
= Net Profit ÷ Revenue
Line Items
Units0
Price / unit$0.00
COGS / unit$0.00
Pick/Pack / unit$0.00
Referral / unit$0.00
% Organic0.00%
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