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Engaged Leadership

Hawke Media won the Gold Globee for B2B Marketing Campaign of the Year for its work with EngagedLeadership

Case Studies on Case Studies

Our of respect of the brands, we don't put brand names associated on our case studies, however we LOVE making every brand we work with a case study. We have worked with all sorts of CPG brands! Luxury items, purses, consumer packaged goods, foods, supplements, and a whole lot more. We take good brands and build them up BIG!

Overview

EngagedLeadership is a boutique coaching and training company that works with 150 of Forbe’s Global 500 companies. Hawke Media found the best opportunities to expand brand discoverability and nurture leads, and made immediate improvements.

Hawke Media won the Gold Globee for B2B Marketing Campaign of the Year for its work with EngagedLeadership.

  • Site Traffic: +70%

  • Site Speed: +77%

  • Paid Search CTR: +121%

Case Studies

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SEO

Hawke flagged various opportunities to improve site load times. The first contentful paint (FCP) went from 10.5 to 8.5 seconds and the largest content paint (LCP) went from 35.6 to 8.3 seconds. This instantly boosted organic rankings.

Next, Hawke rewrote metadata for the main service pages, revised page structure, and created eight new content pages to answer search queries. Hawke also audited backlinks and provided alt text for all website imagery.

Site load times improved to be 77% faster and created a better user experience to move more customers to conversion.

PAID SEARCH

Hawke helped the brand find qualified executives, largely from start-ups, who were passionate about their product but needed guidance in C-suite leadership. After just two months, EngagedLeadership increased its ad budget by 40% on paid search.

Ads from Hawke Media decreased bounce rate by 14 points. Through search, dynamic, display, and performance max campaigns targeting strategic cities, EngagedLeadership saw a 76% increase in impressions and a 121% improvement in click-through rates.

In just three months with Hawke, paid search advertising became the #1 driver of qualified leads and a primary driver of traffic to the website.

Masienda

Masianda makes authentic Mexican cuisine accessible with easy-to-use products. We used HawkeAI to make their marketing just as simple.

PAID MEDIA

PERFORMANCE*
+28%

BRANDED SEARCHES+200%

WEBSITE TRANSACTION RATE*

+33%

The Getty Store

When public spaces temporarily closed in 2020, the museum store came to Hawke Media to expand its reach without foot traffic.

YOY REVENUE INCREASE

99.1%

YOY NEW USER INCREASE

107.2%

Crocs

Iconic show brand Crocs wanted a viral influencer campaign. The company leveraged HawkeZ, a team led by and created for Gen Z, from Hawke Media.

IMPRESSIONS

4,688,375

ENGAGEMENTS

396,147

Barstool Sports

Barstool Sports is a sports & pop culture blog covering the latest news and viral highlights of each and everyday with blogs, videos and podcasts. By the common man, for the common man.

E-COMMERCE REVENUE

1,082%

PAID SEARCH BUDGET

4,000%

LIFETIME RETURN ON AD SPEND (ROAS)

924%

Lorna Jane

Lorna Jane is an Australian women’s activewear brand that has gained popularity for its ability to balance performance and style.

FACEBOOK ROI1,127%

IGFOLLOWERS

+42%

ADWORDS ROI

460%

K-Swiss

One of the world’s largest makers of athletic shoes.

ROAS

485%

HIT 90-DAY ROAS GOAL IN

40Days

INCREASED ROAS

200+%

Tucky

Discover how our cutting-edge TikTok Affiliate strategy propelled Tucky’s brand to new heights, achieving remarkable growth in revenue and market reach.

BUYERS

+4,000

INCREASED GMV (COMPARED TO TRADITIONAL AFFILIATE)

6,259.63%

INCREASE IN ORDERED SKUS (COMPARED TO TRADITIONAL AFFILIATE)

5,103.57%

Lorna Jane

Discover how Hi On Nature triumphed in the cannabis market, boosting revenue and partnerships through innovative affiliate marketing strategies.

IMPROVED CONVERSION RATE

15.5%

INCREASED TOTAL GROSS REVENUE

175.5%

INCREASED TOTAL CLICKS

175.6%

INCREASED AOV

13.4%

INCREASED TOTAL ORDER COUNT

218.1%

K-Swiss

BioPhotas, Inc. successfully launched its premium Celluma series on Amazon, overcoming branding and pricing challenges, and achieved notable sales and market presence within six months through strategic marketing and keyword optimization.

ROAS - FIRST 2 WEEKS

24x

ROAS - 5 MONTHS

30x

ROAS - 1 MONTH

30x

PERCENTAGE OF TOTAL PROJECTED ANNUAL REVENUE GENERATED (IN JUST 6 MONTHS)

5%

Füm

Füm successfully navigated FDA advertising restrictions with Hawke Media’s creative marketing strategies, significantly boosting brand awareness and business growth.

SCALED SPEND

4,186%

INCREASED REVENUE

1,238%

Lorna Jane

Belle Medical came to Hawke Media for a digital-forward strategy that would empower them to expand to new markets fast.

RANKINGS IN THE TOP 100

+2,389%

ORGANIC SITE TRAFFIC

+275%

RANKINGS IN THE TOP 10

+1,144%

LEADS FROM PAID SEARCH

+668%

ORGANIC CONVERSIONS

+216%

COST PER ACQUISITION

-2.7%

Belle Medical

Hawke Media implemented a 90-day game plan for this unique beauty brand that proved even if you’re intimidated by SEO, optimizing a few basics can make a huge difference in revenue.

FIRST 60-DAY KEYWORDS

+45%

NEW TOP 10 KEYWORDS

+15

SITE TRAFFIC

+70%

SITE SPEED

+77%

Results

PAID SEARCH CTR

+121%

FIRST-PAGE KEYWORDS

1,001

We optimize many Amazon workflows to drive results, but specialize in shaving off the branded traffic of our competitors with programmatic targeting campaigns. Everyone else does the opposite.

We optimize many Amazon workflows to drive results, but specialize in shaving off the branded traffic of our competitors with programmatic targeting campaigns. Everyone else does the opposite.

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