Nearly doubled
a Shark Tank brand
in 30 days.
Plop Star came to us with minimal Amazon sales and a brand-new SKU launching at the same time. Most agencies would protect the existing product and tiptoe with the launch. We pushed both — hard — from day one.
Shark Tank exposure. No Amazon traction.
Plop Star earned something most brands dream about — national TV exposure on Shark Tank. But TV buzz fades. Amazon sales don't have to.
When they came to us, they were in a tough spot most launching brands face: relaunching with a brand-new unit count, a brand-new SKU dropping at the same time, and starting from near-zero on sales history. No review runway. No ranking momentum. Two products both needing oxygen at once.
- Minimal Amazon sales history despite real off-platform brand awareness
- New SKU launching with 93.7% ACOS — most agencies would have panicked and cut spend
- No conversion data on the new product to optimize against
- Existing SKU running with no clear runway plan as inventory wound down
- Dual-SKU management complexity — both products competing for budget and attention
- TV exposure fading fast with no Amazon flywheel to capture the demand
Push both. Right from day one.
Most brands panic in dual-SKU launch scenarios — protecting the existing product while cautiously testing the new one. We did the opposite. New products with no sales history NEED aggressive ad spend to build rank, reviews, and conversion data. Cutting too early kills momentum before it starts.
Strategic budget increases on both SKUs
Pushed spend on the new product to build ranking velocity while simultaneously maximizing the existing SKU before its inventory wound down. No protectionism — both products got the budget they needed to win their respective windows.
Dual-SKU campaign architecture
Built clean campaign structure that managed both products without internal cannibalization. Separate harvesting funnels, separate budgets, separate keyword universes — but coordinated so they reinforced rather than competed for shared traffic.
Paid-to-organic flywheel on the new SKU
Drove organic rank velocity on the launch product through controlled paid traffic. Concentrated spend on strike-zone keywords with realistic page-1 potential, watched organic position climb, then pulled back ads as organic carried the volume.
Right metrics at the right stage
We didn't optimize for ACOS at launch — that's the wrong metric at the wrong time. We focused on TROAS (2.9, up 0.9), TACOS trajectory (down 14ppt), and conversion rate (6.3%). Real signals of a launch building real traction.
69% sales growth. 30 days.
Cold starts are winnable. You just need the right strategy from day one — and the courage to push when the early data tells you to push, not pull back. Plop Star wasn't just selling more — they were building a real Amazon flywheel that would keep compounding past month one.
Nearly doubled in 30 days, with both SKUs contributing to the lift
From 48% down to 34% — efficiency improving alongside scale
Real awareness building, not just retargeting existing buyers
- Minimal traction despite real off-platform brand awareness
- 93.7% ACOS on new SKU — would panic most agencies
- No dual-SKU strategy — products competing for oxygen
- TV exposure fading with nothing to capture demand
- No review velocity on the new product
- Single-product mindset for a multi-SKU brand
- Nearly doubled monthly revenue — +69% in 30 days
- TROAS climbed to 2.9 (+0.9) — return on every ad dollar
- Coordinated dual-SKU architecture in market
- Amazon flywheel capturing demand at scale
- Review velocity climbing on launch product
- Multi-product brand running with multi-product strategy
Most agencies told us to play it safe with our launch SKU and protect what was working. REViVE pushed us to do the opposite — and it nearly doubled our business in a month. — Founder, Plop Star
Launching a new SKU
on Amazon?
The first 30 days of a launch decide the next 12 months. Free audit — we'll show you the exact ranking path for your launch and where to push budget before you spend a dollar.
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