From seasonal
to category juggernaut.
A baseball training equipment brand turned a predictable spring lift into an $810K month — with +169% YoY growth and ACOS that actually improved 4 full points.
Strong brand. Untapped season.
This brand had seen a spring-season lift every year — baseball training gear has clear seasonal demand. The issue wasn't that they couldn't capture the season. It was that they'd never experienced exponential growth during it.
Prior-year peak season had delivered $301K in total revenue. Solid. Predictable. Capped. When we sat down with the account, five things stood out immediately:
- Seasonal demand was spiking, but listings weren't optimized to convert — titles and A+ content hadn't been rebuilt in over a year
- Hero SKUs were isolated with no supporting product ecosystem feeding them review velocity
- Advertising was running, but not strategically deployed for the seasonal window
- Inventory planning was reactive — risking stockouts at peak demand
- Review volume was insufficient to build trust at the scale the season required
Four pillars, executed simultaneously.
This wasn't one lever pulled at the right time. It was a compounding strategy across four interconnected pillars, running in parallel — because seasonality doesn't wait.
Listing overhaul
Rebuilt every hero SKU listing from a conversion-first lens — not just SEO. Titles, bullets, A+ content, and imagery stress-tested against how a buyer actually behaves at peak season.
Supporting SKU ecosystem
Launched companion products to feed the hero SKUs. More review velocity, more shelf real estate, more reasons for buyers to stay in the brand instead of clicking to a competitor.
Precision ad execution
Single-keyword exact campaign structure. Harvesting funnels. Defensive branded layers. Spend scaled with demand, not ahead of it — 457% spend increase with ACOS holding at 13.5%.
Inventory partnership
Forecasted the demand curve against prior-year trends and coordinated replenishment so we never stocked out during peak. Every dollar of demand we generated actually converted.
Scaled without bleeding.
Most brands chasing this level of growth blow their efficiency metrics. We scaled ad spend 457% while improving ACOS by 4 percentage points and pushing ROAS from 5.7x to 7.4x. That ratio is the proof of intentional management.
$810K in 30 days vs. $301K prior year — peak week hit $245K
+465% YoY, on $71K of ad spend
86,254 clicks at an $0.83 CPC
- $301K in peak month revenue
- 17.5% ACOS
- 5.7x ROAS
- Hero SKUs running in isolation
- Reactive inventory management
- 26.6% conversion rate
- $810K in peak month revenue
- 13.5% ACOS — 4ppt improvement
- 7.4x ROAS — sustained at scale
- Full SKU ecosystem feeding hero products
- Predictive inventory planning, zero stockouts
- 21.6% conversion — higher efficiency
This kind of growth only comes from a partner that pays attention to detail. Any agency can spend your budget. It takes real expertise to grow it. — Founder, Baseball Training Brand
Your season doesn't
repeat twice.
The brands that own their seasonal window are the ones with a true partner already in position months before demand hits. Free 30-minute audit — we'll find 3 specific opportunities in your account before we hang up.
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We optimize many Amazon workflows to drive results, but specialize in shaving off the branded traffic of our competitors with programmatic targeting campaigns. Everyone else does the opposite.
