From stalled launch
to #1 in the category.
A liquid electrolyte brand with strong positioning couldn't get Amazon off the ground. We rebuilt the foundation — and 14 months later, they were the top-ranked liquid electrolyte on the platform.
Strong product. Broken system.
The brand had everything going for it off the platform — clean formulation, differentiated positioning in liquid vs. powder, genuine fan base from DTC. Amazon was supposed to be the scale lever.
Instead, Amazon looked like a side project. Here's what we walked into:
- Listings treated Amazon like a DTC checkout — not a search engine
- Campaign structure built around brand name terms, ignoring the broader hydration and electrolyte category
- No separation between branded defense and non-branded acquisition
- Competitor conquest campaigns eating into branded traffic with zero defensive response
- Creative optimized for desktop when 80%+ of Amazon traffic is mobile
- Ad spend growing, revenue flat — classic scale-without-efficiency trap
Rebuild the foundation before scaling.
Most agencies would have started by increasing spend. We did the opposite. You can't scale a broken system — you'll just spend faster. The first 60 days were infrastructure.
Category-level keyword rebuild
Mapped the entire liquid and powdered electrolyte keyword universe. Identified where competitors dominated and where there were gaps. Built clusters mapped to specific SKUs instead of one giant campaign.
SKEC campaign architecture
Broke top-converting keywords into single-keyword exact campaigns. Surgical bid control, zero internal cannibalization, clean attribution on what was actually driving revenue vs. what looked like it was.
Mobile-first listing overhaul
Rebuilt hero images, title hierarchy, and A+ content for mobile scroll behavior. Lead with the hydration benefit. Address formulation objections above the fold. Conversion rate climbed before we added any new spend.
Branded defense + conquest
Built defensive campaigns on the brand's own terms to reclaim lost clicks. Simultaneously launched product-targeting against competing electrolyte ASINs — turning the attack around.
Category leader, profitably.
Becoming #1 in a category isn't the hard part. Staying #1 while running a profitable business — that's what separates real operators from vanity-metric agencies.
Up from sub-$30K when we started — sustained run rate, not a spike
Held position for 9+ consecutive months
On every priority non-branded keyword in the electrolyte category
- Sub-$30K monthly revenue
- Campaigns built around brand terms only
- Losing branded clicks to competitor conquest
- Desktop-first listing creative
- No organic ranking on non-branded terms
- Ad spend growing faster than revenue
- $420K+ monthly revenue, sustained
- Full SKEC structure across category terms
- Branded defense + competitor conquest live
- Mobile-optimized creative driving conversion
- Page 1 organic on every priority term
- Ad efficiency improving while scaling
REViVE didn't just run our ads — they rebuilt our entire Amazon foundation. We went from an afterthought channel to our biggest growth engine in under a year. — Founder, Liquid Electrolyte Brand
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your category?
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We optimize many Amazon workflows to drive results, but specialize in shaving off the branded traffic of our competitors with programmatic targeting campaigns. Everyone else does the opposite.
