$130K to $180K
in 60 days.
Same brand. Same products. Different approach. SKEC restructure, strategic budget increases, and aggressive bids on proven ACOS winners — $50,000 of incremental monthly revenue in two months.
Good account. Left on the table.
The brand came to us off a big-agency engagement that had plateaued. Account wasn't broken — it was being managed cautiously. Generic campaign structure. Conservative bids. One-size-fits-all budget allocation that treated every campaign the same.
The problem wasn't performance. The problem was that nobody was pushing. Proven winners were getting the same spend as marginal campaigns. Here's what we found in the audit:
- Generic campaign structure with keywords competing against each other internally
- Conservative bids capping growth on already-profitable terms
- One-size-fits-all budget allocation — winners starved, losers fed
- No single-keyword isolation on top performers
- Budget ceilings disconnected from actual campaign performance
- Agency culture of protecting efficiency at the cost of leaving money on the table
Let winners run.
Most agencies are scared to spend more. We're not. When a campaign is converting at target ACOS, the only correct move is to push harder. This was 60 days of disciplined aggression.
Strategic budget increases on proven campaigns
Identified every campaign with validated conversion history at or below target ACOS. Scaled budgets into them, letting winners run instead of capping growth with arbitrary spend limits.
SKEC campaign structure
Broke top-performing keywords into dedicated single-keyword campaigns. Surgical control over bids, match types, and budgets per keyword — eliminated internal cannibalization and exposed exactly where revenue came from.
Aggressive bids on strong-ACOS keywords
Keywords already performing at or below target were underbid — the efficiency was already proven. We pushed bids to capture more impression share on what was already working, not hunt for new winners.
Disciplined efficiency guardrails
Through all of this, ROAS held at 2.9 and ACOS improved 1ppt to 34.4%. Growth without blowing up efficiency. That's the discipline that separates real operators from agencies that just spend fast.
$50K incremental monthly revenue. 60 days.
Delivered by adjusting ad structure, not reinventing the wheel. Same brand, same products, same listings — just an ad account run by people willing to push when the math said to push.
Delivered in 60 days through structural changes alone
34.4% — efficiency improved while scaling
+15% — expanded reach on profitable terms
- Generic campaign structure
- Keywords competing internally
- Conservative bids, capped growth
- One-size-fits-all budget allocation
- Winners and losers treated equally
- $130K monthly revenue — plateaued
- Single-keyword campaigns per top term
- Zero keyword cannibalization
- Aggressive bids on proven ACOS winners
- Budget scaled into converting campaigns
- Winners fed, losers cut
- $180K monthly revenue — still climbing
Our last agency treated every campaign like it was equally risky. REViVE actually looked at the data and said 'this one's working, let's push it.' That alone was worth the switch. — Founder, Bulk Supplements Brand
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We optimize many Amazon workflows to drive results, but specialize in shaving off the branded traffic of our competitors with programmatic targeting campaigns. Everyone else does the opposite.
